![]() Previous partner apps like Netflix had over seven months to build new, tvOS apps, or to stick with TVML apps. The box got a little bigger, the platform got rebranded as tvOS, and Apple launched an App Store to go with it. September of 2015 saw Apple TV rebooted again. Over the years, It also made versions for the Roku box and game consoles including Xbox, Nintendo, and PlayStation. In April of 2014, Amazon launched its own Fire TV streaming box, which, of course, had Amazon Prime Video content. Amazon is a retailer at heart, though, and offering the convenience of easy streaming to existing customers might not have been enough for the company - not if they couldn't sell those customers more. Given the variety, it seems likely Apple would have welcomed Amazon to the fold. ![]() Over the next few years, more and more services would partner up and come online. That included Netflix streaming but not Amazon Instant Video. At least, partner apps that used the Apple TV markup language-based templates. In March of 2012 Apple TV was rebooted with a new, iOS-based box and in addition to iTunes content, included third-party apps. VPN Deals: Lifetime license for $16, monthly plans at $1 & more
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